PurMop BLACK® is German Brand Award Winner!

2024 is the year of awards for Hydroflex. In addition to the numerous awards for our carbon fiber mopping system PurMop BLACK® C1, now the PurMop BLACK® product brand has also been awarded the prestigious German Brand Award in the highly competitive "Excellence in Brand Strategy and Creation: Brand Design - Product Brand" category.

What does this mean? The German Brand Award honors the successful management of unique brands in different industries. According to the jury of the award, the BLACK Performance Line "has succeeded in revolutionizing cleanroom cleaning, which not only sets standards in its segment, but also in product design". The accompanying product campaign "BLACK Is The New Clean", which was developed in collaboration with our partner agency sumner groh + compagnie, has created "a distinctive brand identity that clearly stands out from the competition" and “sets a strong mark in the world of brand communication".

We would like to thank the jury for this great award. A big thank you also goes out to our friends at sumner groh + compagnie for the more than successful implementation of the product campaign.

You can find more information about the German Brand Award and the full jury statement here: PurMop BLACK® Performance Line - Winner Brand Design – Product Brand (german-brand-award.com)

Be part of the revolution! Hydroflex not only stands for innovation and quality, but also for courageously breaking new ground and thus setting new standards in the cleanroom industry. Let's continue pushing the boundaries of what is possible together and keep raising the bar!